Recently, Instagram has a new IGTV feature. It became necessary after the percentage of video content consumption increased. Instagram TV is an app that lets you upload videos and sync them with your Instagram profile. It has its advantages and disadvantages. In some cases, it is recommended to use IGTV?
Advantages
The main advantage of this app is the ability to easily view videos on your phone. All videos in IGTV are published in vertical orientation, as they are usually shown on the smartphone screen.
You can upload videos to the app directly from your phone. This allows you to create content close to live broadcast. As soon as you have taken a video, upload it immediately. Subscribers in this case will be aware of the events that have happened to you, almost online.
The video is created in a vertical format. You can insert active clickable links in them, which is used for advertising. It is possible to include various effects.
Previously, instagram videos were limited to 1 minute. Now their duration has significantly increased. You can upload videos up to 1 hour long.
How it works
The service got its name for a reason. It works on the principle of television. When a user logs in to a video channel, they can immediately watch the video. You don’t need to look for anything special. The videos themselves are scrolled based on user preferences. The whole process is as if a person turned on the TV and immediately got on an interesting program. If you don’t like the video, you can start searching on your own: go to the “Popular” section, see what videos were posted, who the user subscribed to, or go to the directory where videos that were previously scheduled for viewing are saved.
You don’t need to log in to the channel to watch the video. Instagram instagram users can also use the Instagram TV feature. To do this, there is a button with the corresponding icon. It is located on top. You can send the studied movies to your friends. Content for the channel is created by Instagram users themselves. The app is synced with the account, so it receives videos of those to whom the user is subscribed. This provision also applies in the opposite direction. If you have uploaded or viewed a video, it will be sent to your subscribers ‘ app.
You can create your own IGTV channel from your account or the app itself. To do this, just follow the pop-up instructions that will appear as you move forward.